Direct Mail - Direct Mailing: Choosing The Best Format

There are a number of options for direct mailing available to a potential Internet startup. It can be a significant source of annoyance to weigh the pros and cons of each option in order to find the best one. Choices include the self-mailer, the letter or direct mail post cards, but the unfortunate truth of the matter is that it's impossible to be certain which method will bring you the most success in direct mailing endeavors. A tremendous number of variables can affect your direct mailing operations. There is no way to guarantee that direct mail post cards or any other method will increase your customer base and supplement your income. Just remember, if your online business is to be successful, regardless of your chosen direct mailing tactic, you're going to have to put the work in.

There are a few major factors that you can examine to help you choose the best plan for direct mailing potential customers. These include the types of people you plan to mail, the goods or services offered in your catalog, the timing of your direct mail campaign, and the format that you utilize in the campaign. Below, you'll find a list of some of the questions you must ask yourself to determine which format is the best for your direct mailing campaign.

Regarding using letters: is it necessary that the sales message be delivered to a specific person, by name? Does your sales message contain information that may need to be kept secure and confidential? If the answer to these questions is yes, your best choice for direct mail might be the letter.

Regarding using direct mail post cards: is your sales message very short and basic? If the answer is yes, direct mail post cards may be your best option. The goal of this method is simply to encourage a potential customer to check out your website, where they will hopefully make a purchase.

Regarding using the self-mailer direct marketing format: do you need to feature illustrations and/or printouts in your sales message, but are concerned about the cost? The self-mailer may be your answer. These documents can be mailed without an envelope - they are simply folded over and sealed with a tab.

Regarding using the classic package direct mail format: will your sales message have in excess of 600 words, including technical specifications or lengthy order forms that must be included? If this is the case, the classic package may be most suited to your campaign. The classic package includes a letter, mailing envelope, a brochure, an order form and a business reply card with envelope.

Regarding using the dimensional mailer: are you going to be selling to executives in massive corporations, who likely have secretaries to screen their mail? If this is the case, the dimensional mailer will be your best bet to get your sales message on to the executive's desk.

Regarding using a catalog: are you selling a house or lot that requires showing your clients the property? The catalog will allow you to show them the shape, size and color of the property, so it's your best option in this scenario.

Regarding using email: do you just need to send a quick message to your dedicated customers? A simple email will be your best bet for keeping them updated to your newest products.

These are only a few of the possible direct mail plans you can use. Picking the best one for your situation simply requires asking yourself these questions, and determining your available resources. From there, you should be able to decide which plan will work the best for you.