Web Design - Is Your Web Page Designer Hurting Your Business?

Your website is your income producer. Your sales page is your direct link to your customer. Your sales page is designed to lead your prospect step by step through a systematic realization that a buying decision must be made. The question is, is the person or firm designing your sales page, hurting or helping that process?

Your sales page is made up of specific sections, each one having it's own unique purpose in the sales process. The headline gets your prospect interested. The sub headline keeps him interested. The product graphic helps the prospect visualize the product. The bullet points tell your prospect why they must have your product. The guarantee creates the proper comfort level and the order button is the call to action that seals the deal.

Every one of the preprogrammed steps in your sales process has to work for your prospect to buy. If there is a breakdown in any of those pieces, chances are, you won't have a buyer.

The person or firm designing your web page has to know this step by step process. They have to know the process in order to design a page that enhances and emphasizes each of the selling sections of your page. If they don't know sales, then the chances are they will not know where the emphasis should be.

If the proper sections in the proper order are not emphasized they will be missed. Most visitors to your sales page will not read the whole page. Most will browse through the page picking up on the emphasized parts. If your designer is emphasizing the wrong places in your sales page, it won't work. Your visitor will miss the areas you absolutely want him to see.

On the other hand, if your designer has some knowledge of internet marketing, or direct marketing, then they should be able to create a page that will increase your conversion rates because they know how to utilize the right graphic elements in the right places. The result of that is, your prospect will be drawn specifically to the points in the sales page that he or she needs to see in order to lead them to the sale.

A graphic designer that does not know internet marketing, does not know the sales process will not be able to provide you an optimized sales page. They may be great graphic artists, and will most likely produce a great looking page. The graphics on the page might knock your socks off. The trouble is, the page won't produce sales.

It will look great, but will be ineffective. That is the trap that many new internet marketers find themselves in. They hire someone to create their site, including the sales page. It is created by someone who knows graphics, not sales. Then they wonder why their gorgeous website doesn't produce any sales.

Your business is only as good as your sales page. If you let someone create it for you that does not know sales, it will produce poorly. Make sure you use a designer that knows how to create effective sales pages that follow the complete selling process. Make sure your sales page is optimized, otherwise you will be wondering why your sales page doesn't sell.