Pay Per Click - Learning From The Best Copywriters

The written word remains an immensely powerful tool. A clear, convincing, and well-worded sales letter can sell any product, it doesn't matter what it is. For this reason, effective copywriting is a hallmark skill of a good businessperson. Fortunately, the best in the business aren't above sharing their secrets with you. There are some excellent sales writers who have written about their tactics, and you can learn from them. Although it's impossible to nail down a definitive list of 'the best' copywriters, below is a list of some of the most prominent copywriters whose work you can examine.

Dan Kennedy. An amazing marketer with a very uncomplicated, but highly entertaining style. To read Dan's work or hear him talk is a treat in itself. He has a number of products available to learn from - be sure to check out his 'No B.S.' series of books on marketing. They are loaded with essential pieces of marketing knowledge. He also has a free newsletter on the marketing business that's full of great content. www[dot]dankennedy[dot]com


Brian Keith Voiles. You can find Brian's book, "Advertising Magic," on a lot of websites. This is easily in the running for the greatest book on copywriting ever written. Oddly, Brian doesn't seem to put a lot of effort into promotion of the book - there doesn't seem to be an official site. Regardless, the book is full great information, and is highly recommended.

Claude Hopkins. Claude wrote a book in the 1920's called "Scientific Advertising." In spite of its age, the book is invaluable. The principles presented in the book are timeless, and will serve you will to this day. A simple web search will turn up several places where you can read this work for free, so be sure to check it out.

Jay Abraham. Jay is renowned for marketing expertise - but his knowledge comes with a price. Jay's methodology manages to break down the most impenetrable marketing schemes into easily understood sections. There's a lot to learn from Jay's books - you can purchase his products at www[dot]abraham[dot]com.


Joe Vitale. Mr. Vitale wears many hats: he's a master of magic, hypnosis, and marketing, among other things. The author of several books - only some of which are about marketing - his "Hypnotic Copywriting (How to Seduce and Persuade Customers with Only Your Words)" is worth a read. Joe's website is www[dot]mrfire[dot]com - definitely worth a visit, if only to experience this unique character.

Many veteran copywriters will tell you to hand-write down the entirety of the copy from proven sales letters with absolutely no changes. This is because successful sales letters maintain a few common themes, and the repetition will help lock these concepts into your mind subconsciously.

Another valuable and easy to use tool is called the split test, also known as the a/b test. You take two different variations of an ad, and find out which one was more successful. Thanks to the Internet, this is easier than ever in today's marketplace. Pay-per-click marketing allows for rapid testing of different versions of sales copy. Using a paid search campaign provides almost instantaneous data to review. Regardless of the methods used, testing different versions and dedicating your effort to the best one is crucial to successful advertising.

Take another look at the top copywriters mentioned in this article, and seek out the work of others as well. By learning from their work, you'll be well on your way to mastering copywriting yourself.