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The visibility, awareness and effectiveness of your organization's brand directly impact your ability to recruit and retain members. If your organization isn't the first thing member prospects think of when they turn to industry issues, there's work to be done. In Part One, we discussed using in-depth member survey work to boost the visibility, awareness and effectiveness of your organization's brand, and how it can directly impact your ability to recruit and retain members. If your organization isn't the first thing member prospects think of when they turn to industry issues, there's work to be done. 1 | ||
