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Celebrities have a huge impact on peoples' lives in the world today. A lot of people can't go through one day without checking the web, or their favorite celebrity magazine to read about the latest celebrity gossip, and the most up to the minute juicy tidbit of news about their favorite famous person. It's not enough to know what you are doing: Someone must notice you before you can have influence. This paper describes how an experienced executive went back to school to create a book that launched him and his organization into worldwide prominence. The words “what I want” are fast replacing the words “I love you” in America’s common vernacular. Why is this happening? Fans of the fabulous celebrities are prone to cast off all dignity for the glimpse of one of their idols. Many people are also willing to cast off their better judgment and common sense in their unbridled applause of the famous. Where does it end, how did it begin? Countless people have achieved the goals they set out for themselves only to find that they feel unhappy inside more often than they thought possible. They wonder if there is supposed to be more to life than all those things, or if they just missed a secret somewhere along the line. 1 | ||