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Microsofts new Xbox 360 game console is a videogame system that puts users at the center of their entertainment experience. A few months ago a friend entered my apartment to announce that he has decided to perform a very important investment for our future in entertainment. If you had to ask what is the single most powerful marketing weapon for any business, big or small, my answer would undoubtedly be...customer testimonials. It's one thing for you to toot your own horn, but it's another thing when someone who has no financial stake in your success does. 1 | ||
